[youtube=http://www.youtube.com/watch?v=uQGYr9bnktw]
Seth Godin on the Tribes We Lead
As CEOs, what we do for a living is try to change everything. We find something that bothers us, something that needs to be improved and we try to change the status quo. The way we make change is by leading. In this entertaining 17 minute video, Seth demonstrates that what leaders do is challenge the status quo and they build a culture.
Seth Godin is the author of Tribes: We Need You to Lead Us. He has written twelve books and every single one has been a bestseller. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything. American Way Magazine calls him, “America’s Greatest Marketer,” and his blog is perhaps the most popular in the world written by a single individual.
