How to Create a Corporate Culture that Wows Employees


Zappos is growing at a 30% clip. How do they inspire their employees and sustain their culture?

They are committed to something they call the “Wow!” factor and believe it starts with wowing their employees. They have created a corporate culture that is based on their core values. Dave Logan and his coauthors, John King, and Halee Fischer-Wright wrote a whole chapter about core values (chapter 9) in their book, Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization . They write:

“When people talk about ‘a principle without which life wouldn’t be worth living’ (which is our definition of a core value), they become excited and vibrant.”

Take a look at this video interviewing some of Zappos employees. Wow! They are excited and vibrant. Imagine what that would do to profits!

You can get a free copy of the Zappos Corporate Culture Book from