What is the ROI of Upgrading Corporate Culture?

Culture is often depicted as “touchy feely,” one of those “California” ideas that is a good idea but comes second to focusing on the bottom line.

I challenge that thinking.

Professor John Kotter of Harvard did an 11 year study of more than 200 blue-chip enterprises in 222 industries and found:

“Corporate culture can have a significant impact on a firm’s long-term performance.”

John King and Dave Logan, co-authors of the book, Tribal Leadership,  found:

“In an effective culture, people accomplish 3-5 times more.”