This video displays the language of Stage Three based on the philosophy of the book, Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization, is the result of a 10 year study of over 24,000 people. Authors Dave Logan King, and Halee Fischer-Wright recognized culture strategies failed 70 percent of the time. In their inquiry as to why this occurred, they discovered Peter Duckers’ statement that “culture eats strategy for breakfast” was true.
One of the challenges to cultural change is that it has been difficult to measure and you can’t manage what you don’t measure. We assess a culture by observing the language people in the tribe use in their everyday conversations.
Stage Three is the dominant culture of U.S. workplace tribes, where the language is “I’m great” (and you’re not). Stage Three people are competitive and work to show everyone that they are smarter and better than anyone else. This personally competitive cultural stage produces limited innovation and almost no collaboration. No amount of ropes courses and “trust exercises” will turn this tribe of self-declared superstars into a team.