Vistage NYC member Mauricio Barberi wrote an excellent eBook titled, How to Build Your Marketing Team for Growth: Four Questions Every B2B CEO Should Explore. With two decades of marketing and consulting experience, his perspective is well worth your time. I particularly liked the Marketing Leadership Guidelines detailing the key metrics for determining what your marketing team should consist of at various revenue points between $10M and $50M. It is a frequent question CEOs ask during our meetings. The four questions are as follows:
- What should my marketing organizational roadmap look like?
- How does the size and scope of the marketing organization at my company compare with those of companies in a similar stage of development?
- What marketing capabilities should be built in-house vs. outsourced?
- At what stage of growth should I consider investing in an experienced marketing leader?
By now, you should see a window pop up which will allow you to download a free copy of his book. It is only 19 pages and a quick read. Thank you Mauricio for sharing this!