In a climate of fierce hyper-competition and commoditization, entrepreneurs must continuously reevaluate their growth strategy, market position and value proposition. To maintain a competitive advantage requires constant transformation and continuous improvement. At the heart of strategy are difficult choices that entrepreneurs need to make about concentration risk, diversification and how to ensure that a company’s value proposition continues to resonate in the marketplace. While companies know they must provide unique value, the quest for differentiation can prove to be elusive. In this cutting edge talk, Marc Emmer, author of Momentum: How Companies Decide What to Do Next provides useful insights on how to:
- Identify growth segments in a world of volatility
- Evaluate new income streams
- Weave strategic thinking into the fabric of an organization
- Evaluate how to lever technology to drive scalability
- Build a sustainable value proposition
- Build infrastructure to support growth
In addition to this rich content, each participant will receive an autographed copy of Marc’s book Momentum: How Companies Decide What to do Next, a copy of the presentation, and strategic planning template booklet. These resources are loaded with practical tools that members can utilize immediately.
Marc Emmer is a fifteen year Vistage member from Los Angeles and is president of Optimize Inc. His firm has an impressive client list that includes CB Richard Ellis, Fidelity Life, Rio Tinto and more than 60 Vistage members. The release of Marc’s 2nd book, Momentum: How Companies Decide What to do Next, was covered online by Market Insider, Yahoo Finance, CBS and NBC. Marc is a frequent contributor to the Vistage Research Center, Forbes.com and Inc.com.
This free event is exclusively for CEOs and business owners of companies with annual revenues of a minimum of $10M+.
