Vistage NYC is delighted to bring best-selling author Evan Bailyn for our workshop on How to Use SEO to Build a Massive Customer Base. Evan is the author of SEO Made Easy: Everything You Need to Know About SEO and Nothing More & Outsmarting Google: SEO Secrets to Winning New Business.
In a world where there’s a new marketing trend every year, how do CEOs know where to invest their time and money? In reality, the most effective place is probably one of the most obvious: Google. Think about it for a moment: almost every purchase you make passes through Google in some way. Whether it’s a new cell phone or infrastructure for your business, we Google things. Thus, knowing how to be on the other side of the equation–having your Web site show up at the top of the list when people are doing research online–should be a key part of your customer acquisition strategy. In this interactive discussion with Evan Bailyn, bestselling author of Outsmarting Google, some of the topics covered include:
- A simple, practical strategy for obtaining new sales through Google search – one you can put into action today
- Google’s search algorithm demystified
- An explanation of how social media and Google search currently interact, and how the “social search” landscape will be changing in the coming years
Evan has worked with hundreds of clients ranging from midsized to Fortune 500 companies, and he approaches SEO with a clear focus on ROI rather than traffic acquisition or other metrics that do not ultimately maximize the health of the business. At the same time, his core philosophy comes from a place of doing right by clients and creating a more positive brand perception for the company.
Value To Participants
Members will walk away with a clear and definitive understanding of search engine optimization (SEO) in 2021, as well as a perspective on how it will be changing in the coming years. They will be able to put a proven SEO strategy into effect right away.
Want to Be a Guest?
If you are a Manhattan CEO or Senior Executive with revenues ranging from $5M-$500M in NYC and who wants to connect with other local high-performing CEOs to help them, challenge them and inspire them to become better leaders and accelerate their company’s growth, you may come as my guest. Contact me below: