As a CEO of a privately held company in New York City, generating $10 million to $500 million in revenue, you’ve worked tirelessly to create exceptional value for your customers. But here’s the million-dollar question: Are you capturing the profits that truly reflect the value of your work?

Too many businesses fall victim to fear-based pricing—discounting unnecessarily and underpricing out of anxiety over losing customers to cheaper competition. This common pitfall leaves profits on the table and undermines your company’s potential for growth.

It’s time to break free from that cycle.

Our upcoming highly interactive event will show you how to price with confidence, defend your value, and unlock the margins you deserve. Inspired by the strategies in Casey Brown’s groundbreaking book, Fearless Pricing, this session is your blueprint for transforming how you and your team think, talk, and make decisions about pricing.

What You’ll Gain

This session will deliver actionable insights and strategies that directly impact your bottom line. Here’s what you’ll walk away with:

1. The Power of Pricing & Discounting

Pricing is one of the most powerful levers for profitability. Yet many businesses discount unnecessarily, driven by phantom fears of losing sales volume. You’ll learn how small pricing adjustments can drive double-digit profit growth and discover real-world examples that highlight the dramatic effect of pricing on margins.

2. Ignite Your Team with a Pricing Culture

A profitable pricing strategy starts with your team. We’ll explore how to build a pricing culture that energizes your organization and aligns everyone—from sales to leadership—around the value your company delivers.

3. Price Sensitivity & Segmentation

Not every customer, product, or service is equally price sensitive. By identifying and leveraging these differences, you can implement targeted price increases that improve profit without losing sales volume. Even in competitive industries, there are untapped opportunities to exercise pricing power.

4. Own Your Value with Confidence

One of the most counterintuitive truths about pricing is this: sellers are more focused on price than buyers. This session will show you how to shift your mindset and confidently articulate your value to customers without apology.

5. Command Higher Margins

Fear of losing customers often drives over-discounting, but fear isn’t a strategy. You’ll learn how to master the language and tactics to set and defend higher prices, overcoming objections and securing the margins that fuel growth and innovation.

The Case for Fearless Pricing

At the heart of this session are principles drawn from Casey Brown’s Fearless Pricing. Packed with real-world examples and actionable strategies, the book exposes the myths that trap businesses in a cycle of underpricing and offers tools to overcome them.

You’ll discover how to:

• Build a pricing culture that drives sustainable growth.
• Confidently communicate your value to customers.
• Harness value-based pricing to command higher margins.

By adopting these strategies, your business will stop second-guessing prices and start commanding the profits that reflect your value.

An Interactive Experience with Doug Butdorf

In this dynamic session, pricing expert Doug Butdorf will bring these concepts to life through an engaging, interactive format. Combining real-world stories, fun exercises, and powerful insights, Doug will deliver tools you can immediately apply to transform your business.

His engaging presentation style ensures high retention, blending humor, technology, and actionable content to keep you and your team focused on the steps to profitability.

Don’t Miss Out

When: January 15 or 16, 2025
Where: Manhattan (contact me for details)

This isn’t just another workshop—it’s your opportunity to eliminate fear-based pricing, unlock your potential, and drive profitability like never before.

Reserve your spot today and start commanding the profits you deserve.

Because your value isn’t up for negotiation.