As a CEO or key executive, you know that sales are the engine driving your business forward. But in today’s rapidly evolving marketplace, traditional sales tactics are becoming obsolete. The way we recruit, train, and lead our sales teams must evolve if we want to stay ahead of the competition.
That’s why I’m excited to invite you to an exclusive Vistage workshop led by Steve Heroux, founder of The Sales Collective and author of the newly published book The Sales Contrarian—a must-read for anyone serious about building a high-performing sales organization.
If you’re looking for proven, real-world strategies to elevate your sales team’s performance and redefine what drives sales success, this session is for you.
Why This Workshop Is a Must-Attend
Sales success isn’t just about hitting quotas or setting ambitious KPIs. In fact, many of the old-school sales strategies are no longer effective. Steve’s workshop cuts through the noise and focuses on what actually works today—especially in the face of economic uncertainty.
Through interactive discussions and powerful insights, you’ll learn:
✅ How to develop a duplicatable sales process that drives consistent results
✅ Why just 15 minutes of daily sales training can transform your team’s performance
✅ How to consistently recruit and retain top-performing salespeople
✅ Why DPIs (Daily Performance Indicators) matter more than outdated KPIs
✅ How detaching from outcomes can actually lead to greater success
✅ The two factors inside our Sales DNA that determine success or failure
✅ Why quotas and traditional sales goals don’t get you the results you want
✅ How to drive lasting change by exposing the true cost of inaction
These aren’t just theories—they’re practical, immediately actionable strategies that will help you build a sales team that thrives in 2025 and beyond.
What You’ll Walk Away With
Beyond learning fresh, high-impact sales strategies, you’ll leave with:
🔹 A completely new perspective on sales leadership that challenges the status quo
🔹 Practical tools to improve sales performance and retention—without burnout
🔹 A step-by-step roadmap to build a scalable, results-driven sales process
If you’ve ever struggled with hiring, motivating, or keeping your sales team accountable, this workshop will provide a game-changing approach to help you break through those barriers.
Steve Heroux: A Sales Expert and Contrarian Thinker
Steve isn’t just another sales trainer—he’s a thought leader, keynote speaker, and now a published author. His book, The Sales Contrarian, challenges conventional wisdom about sales and leadership, offering bold new strategies for success. His workshop is an extension of those groundbreaking ideas, designed to help CEOs and sales leaders rethink their approach to sales in a way that actually works.
Watch Steve’s Video Intro:
Be Ready to Shift Your Mindset
Steve has been transforming sales teams across industries, and his workshops consistently receive rave reviews from Vistage Chairs and members. If you’re looking for an engaging, thought-provoking, and paradigm-shifting experience, this is it.
Join us for this high-energy, interactive workshop and discover how to build a sales organization that thrives—no matter what the economy throws your way.
🚀 Are you ready to take your sales team to the next level? Don’t miss this opportunity!
Reserve Your Spot
Seats are limited, and this is a rare opportunity to learn from one of North America’s foremost coaching experts. Don’t miss your chance to transform your leadership and the way you impact those around you.
📅 Date: March 12 or 13, 2025
📍 Location: Manhattan (contact me for location)
🕒 Time: 8:30-Noon
🔗 [Register Now] Contact me to register.
